Privacy Policy

Last updated: 1st June 2026
 

This Privacy Policy explains how The Power Pack AI Ltd collects, uses, stores and protects personal information when you visit our website, contact us, enquire about our services, work with us, attend one of our events, or otherwise interact with us.
 

The Power Pack AI provides consultancy, business growth and brand partnership services. We help organisations access strategic guidance, curated specialists, commercial opportunities and practical delivery support. For the purpose of UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018, the data controller is:

The Power Pack AI
4th Floor Charles House
108-110 Finchley Road
London, United Kingdom
NW3 5JJ
 

1. Information we collect

We may collect and process the following types of personal information:
 

• Your first name and last name.

• Your email address.

• Your phone number, if provided.

• Your company name, job title or business details, if provided.

• Any information you include when submitting a website enquiry or contacting us directly.

• Information shared during calls, meetings, proposals, onboarding, events or project delivery.

• Information you provide if you are referred to us, introduced to us, or attend one of our client or partner dinners.

Information collected automatically

When you visit our website, we may collect certain technical information automatically, including:
 

• IP address.

• Browser type and version.

• Device type.

• Pages visited.

• Time spent on the website.

• Referring to the website or source.

• Approximate location based on your device or browser settings.

• Cookie and analytics data.

This helps us understand how visitors use the website, improve the website experience and maintain site security.

Information from third parties. We may receive information about you from:
 

• Business contacts, referrals or introductions.

• Partners, clients, suppliers or collaborators.

• Publicly available sources, such as LinkedIn, company websites, Companies House or professional directories.

• Event organisers, if you have agreed for your details to be shared.

2. How we use your information

We use personal information for the following purposes:

• To respond to enquiries submitted through the website.

• To understand your business, project, challenge or opportunity.

• To provide consultancy, business growth, brand partnership and related services.

• To prepare proposals, quotations, contracts and project documents.

• To manage client, partner, supplier and specialist relationships.

• To coordinate introductions, referrals, partnerships and project delivery.

• To invite relevant clients, partners or contacts to private dinners, networking events or business gatherings.

• To communicate with you about ongoing work, opportunities or relevant updates.

• To improve our website, services, client experience and business operations.

• To keep internal records.

• To comply with legal, regulatory, tax, accounting and contractual obligations.

• To protect our business, website, users and legal rights.

3. Our lawful bases for processing

We rely on one or more of the following lawful bases when processing your personal information:

Consent: We may rely on consent where you have actively agreed to receive certain communications or where consent is legally required, such as for some types of marketing or cookies.

Contract: We may process your information where it is necessary to enter into or perform a contract with you or your organisation.

Legitimate interests: We may process your information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include responding to enquiries, developing client relationships, managing referrals, improving our services, coordinating introductions, and promoting our business to relevant professional contacts.

Legal obligation: We may process your information where required to comply with applicable laws, tax obligations, accounting rules, regulatory requirements or lawful requests.

4. How we share your information

We do not sell your personal information. We may share your information with trusted third parties where necessary, including:
 

• Service providers who help operate our website, email, CRM, hosting, analytics, documents, project management or business systems.

• Professional advisers, including accountants, lawyers, insurers and consultants.

• Contractors, specialists or delivery partners where needed to provide services to you or your organisation.

• Business partners where introductions, collaborations or opportunities have been discussed or agreed.

• Event partners or venues where required to manage attendance.

• Public authorities, regulators or law enforcement where legally required.

Where we use third-party service providers, we take reasonable steps to ensure they handle personal information securely and only in accordance with our instructions or applicable law.

5. Website hosting and third-party tools
 

Our website may be hosted and operated using third-party website platforms and tools. These providers may process technical, usage and contact form data on our behalf to allow the website to function properly.

We may also use tools for:
 

• Website hosting.

• Contact forms.

• Email communication.

• Analytics.

• Security.

• Customer relationship management.

• Document storage.

• Event or meeting management.

These providers may collect or process personal information in accordance with their own privacy notices and our instructions where applicable.

6. Cookies and analytics

Our website may use cookies and similar technologies to:

• Make the website work properly.

• Remember user preferences.

• Understand website traffic and visitor behaviour.

• Improve website performance and content.

• Protect the website from misuse or security risks.

Some cookies are essential. Others, such as analytics or marketing cookies, may require your consent depending on how they are used.

You can manage cookies through your browser settings. Blocking some cookies may affect how the website functions.

7. Marketing communications

We may contact you with relevant updates, invitations, opportunities or information about our services where permitted by law.

You can opt out of marketing communications at any time by contacting us at [Insert contact email] or using the unsubscribe option where available.

We will not send you unsolicited marketing emails where consent is required unless you have given consent.

8. International transfers

Some of the third-party platforms and service providers we use may process personal information outside the UK.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses, or other legally recognised protections.

9. How long we keep your information

We only keep personal information for as long as necessary for the purposes it was collected.

This may include keeping information for:

• The duration of our relationship with you or your organisation.

• As long as needed to respond to enquiries or manage opportunities.

• As long as required for legal, tax, accounting or regulatory purposes.

• As long as necessary to resolve disputes or enforce agreements.

When information is no longer needed, we will delete, anonymise or securely store it in accordance with our retention practices.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include secure systems, access controls, password protection, cloud security tools and limiting access to personal information to people who need it for business purposes. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

11. Your rights

Under UK data protection law, you may have the right to:

• Access the personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of your personal information.

• Object to certain types of processing.

• Request restriction of processing.

• Request transfer of your personal information.

• Withdraw consent where processing is based on consent.

• Complain to the Information Commissioner’s Office.

To exercise your rights, contact us at [Insert contact email].

You also have the right to complain to the UK Information Commissioner’s Office at www.ico.org.uk if you are unhappy with how we handle your personal information.

12. Children’s privacy

Our website and services are intended for businesses and professional users. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete it.

13. Links to other websites

Our website may contain links to third-party websites, platforms or social media pages. We are not responsible for the privacy practices, content or security of those third-party websites.

You should read the privacy policies of any third-party websites you visit.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, legal obligations or data practices.

The latest version will always be available on this page, with the “Last updated” date shown at the top.

15. Contact us

For questions about this Privacy Policy or how we handle personal information, contact:

The Power Pack AI
Email: cleo@thepowerpackai.com